The China stories that actually matter.
We scroll Chinese social media so you don’t have to. One email, every Sunday.
Free. Unsubscribe anytime.
Latest.
What we’re reading, writing, and arguing about this week.
GamingIn Honor of Kings, You Can Now Grow Your Own Tea — And It's a Collab With a Real Tea Giant
On July 24, tea brand Bawang Chaji (霸王茶姬) did something that sounds like a stoner idea but is apparently very real: it partnered with Honor of Kings and Honor o
Food & BeverageChayan Yuese Is Letting Customers Redraw Its Logo — And Printing the Weirdest Ones
Most brands guard their logo like a crown jewel. Chayan Yuese (茶颜悦色) just handed the jewel box to its fans and said: go wild.
Food & BeverageKFC Just Declared a Potato War — and McDonald's Is Already in the Trenches
McDonald's China has spent the last few weeks watching its fans go feral over fries.
MarketingKimi's New Ad Doesn't Talk About AI — It Just Asks You to Find a Number
Kimi just dropped an ad that barely feels like an ad — and definitely doesn't feel like an AI ad. No sweeping CGI cities.
Food & BeverageLuckin and Duolingo's 'Marriage' Just Had a Baby — and the Internet Is Obsessed
Last summer, Luckin Coffee and Duolingo did something that shouldn't have worked: they got "married.
BeautySK-II Just Collabed With a Tear-Stained Pop Mart Doll — and It Actually Makes Sense
SK-II just announced a Qixi (Chinese Valentine's Day) collaboration, and the partner might not be who you'd expect. It's not an A-list actress.
Rankings.
Vetted directories of the best China-facing service providers.
Xiaohongshu (RedNote) Marketing
BlueFocus
Beijing
Leqee Group
Hangzhou
AnyMind Group
Singapore
Douyin Marketing
Sekkei Digital Group
Shanghai
BINGO Digi
Shanghai
Gentlemen Marketing Agency (GMA)
Shanghai
KOL & Influencer Marketing
YKONE
Shanghai
Sekkei Digital Group
Shanghai
BINGO Digi
Shanghai
Work with us
Reach 1.5M+ global followers and 100M+ monthly impressions. See your brand in our next post?
1.5M+
Global followers
100M+
Monthly impressions