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Guming Partners With People's Education Press for Mid-Autumn Limited-Edition Packaging Inspired by Classic Textbook Story

Guming launched Mid-Autumn packaging on September 24 based on the classic textbook story "Osmanthus Rain," partnering with People's Education Press.

Oct 21 min read

Food & Beverage

Yili Launches Travel Video Campaign With Japanese Filmmaker Takeuchi Ryo and High Jump Champion Zhang Guowei

Yili releases a travel video campaign with Japanese filmmaker Takeuchi Ryo and high jump champion Zhang Guowei, framing China as an experience worth discovering.

Oct 21 min read

Food & Beverage

Xianyu and Weilong Moyu Shuang Launch Co-Branded Snacks With Meme-Driven Offline Activations Across Nine Cities

Xianyu and Weilong Moyu Shuang released two co-branded konjac snacks tied to a secondhand-selling meme, with pop-ups across nine Chinese cities.

Oct 11 min read

Sports & Wellness

Nike and SKIMS Open China's First NikeSKIMS Offline Space in Shanghai

NikeSKIMS opened its first China offline retail space in Shanghai on September 29, 2025, running until February 2026, with nine fabric series and sizes XXS to 4X.

Oct 11 min read

Sports & Wellness

Lululemon Launches Artist Collaboration With Geoff McFetridge Around Running and Mindfulness

Lululemon teams up with artist Geoff McFetridge on a running and lifestyle collection themed around movement as a path to mental calm.

Sep 301 min read

Luxury

Ulysse Nardin and Artist Liu Rendao Join Beijing Conrad Hotel for Art-and-Horology Themed Suite Campaign

Beijing Conrad Hotel has partnered with Ulysse Nardin and artist Liu Rendao on an art-themed executive suite campaign running until September 28, 2026.

Sep 301 min read